Viral marketing is the use of existing social networks to facilitate the distribution and synergy of a company's product or
message that results in increased brand awareness and revenue. It is a phenomenon that encourages
people to pass along a marketing message voluntarily on your behalf.
Examples of Viral Marketing
- Anheuser Busch Budweiser True Campaign
Remember the waassup commercial from Anheuser Busch? The campaign hit viral status with users developing
hundreds of parodies and the "Wassup" becoming a part of mainstream culture. There are over 300
videos created by non-Budweiser affiliated people on YouTube with combined views of over 2 million.
- Got Milk Campaign
Who doesn't know about Got Milk? The campaign started in 1993 with this original commercial:
The campaign as a whole, including the slogan, "Got Milk" and its commercials have been viral since the 90's. The slogan "Got Milk" is now regularly used and
referred to by mainstream culture. The campaign proved successful with the increased sales of milk.
What We Do
Having a marketing tactic go viral is hit or miss. But we make the necessary calculations and implementations to give your message
the best chance for viral distribution. We make use of existing social networking websites such as MySpace, Facebook, YouTube, Veoh,
Blogs, and other forms of mass interaction.
Most of our viral marketing work is based on non-disclosure in order to preserve the effectiveness and genuine nature of the
marketing message.